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Expert advice

Sun Protection

A large share of what reads as ageing in skin — fine lines, slackening, uneven tone — is driven by the sun, and that exposure accumulates on cloudy days and through windows, not only at the beach. Protection is daily, not seasonal.

What helps

  1. 01

    Every morning, whatever the weather

    A broad-spectrum SPF 30 or higher as the last step of the morning routine, all year round.

  2. 02

    Use more than feels necessary

    Most people apply far less than the amount an SPF is tested at. Take it past the jawline to the ears, neck and the backs of the hands.

  3. 03

    Reapply

    Every two hours outdoors, and straight after swimming, sweating or towelling off.

  4. 04

    Shade does what sunscreen cannot

    Between 10am and 4pm the sun is at its strongest. A wide-brimmed hat and shade carry the load that no formula should have to alone.

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